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Role of the regional product in the regional development
Tománková, Lenka ; Varvažovská, Pavla (advisor) ; Miloš, Miloš (referee)
The diploma thesis is focusing on the topic of the regional product with the aiming on the regional food and gastro-tourism as a modern trend that can lead to the development of the tourism and regional development. The main goal of the diploma thesis is to show the importance of the regional product on the regional development of the Poděbrady region with the focus on the gastro-tourism that is developing in the recent years in the Czech Republic. On the basis of the quantitative research and the qualitative research, the thesis is finding out how the Poděbrady region stands from the point of view of the regional product, how the Poděbrady region supports the regional production, what its current status is, whether there are any regional feed in the Poděbrady region that should be local attraction for tourists, and what the attitudes of the respondents to regional production are. The questioning was realized by the questionnaire (quantitative research) and by interviews (qualitative research). The diploma thesis points out that the gastro-tourism usage for the regional development is very limited and it remains out of the interest of the regional representatives. The differentiation of regional activities is the way of fulfilling the capacity and ensuring the better probability of the faster development.

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